Guest blogging and article marketing are some of the most popular strategies for link building and SEO. Search engines filter out all articles containing duplicated content. Most article directories feature posts that have been published on dozens and even hundreds of other sites. Therefore, the content published in article directories is not unique. On the other hand, guest blogging involves writing a completely unique post for someone else’s website or blog. If you publish your article on a reputable blog, you will get hundreds of quality backlinks.
Both strategies involve writing content that will be posted on someone else’s website. Regardless of what method you use, you will be allowed to insert a link to your website into the resource box. About 99 percent of the sites and blogs that allow guest posts will not allow an article that has been published somewhere else before. The advent of automatic submission software has created hundreds of spamming directories with over six billion copies of a rewritten article. Guest blogging has far less spamming.
Some of the main benefits of article marketing are:
• Free advertising
• Increased traffic
• Online networking and exposure
• Relevant backlinks
• Link popularity
Quality articles that get picked up from directories and republished on other websites can bring you steady traffic and increase the number of links pointing to your site. Guest blogging has almost the same benefits as article marketing. Some SEO experts believe that guest posting generates higher quality links than article submission. Additionally, guest posting can help you establish credibility online and get new readers for your site or blog.
Over the last couple of years, the effectiveness of article directories has decreased due to duplicate content. Many webmasters submit poor quality articles just for getting a backlink. When you offer to write a guest post, the blog owner will require you to provide high quality content. This link building technique can help you get targeted traffic and subscribers, establish yourself as an authority in your niche, and gain exposure on the Internet.
Guest posting beats article marketing hands down. While both methods work, guest blogging is a better way of building relevant links and promoting your online business. If you want faster results in terms of SEO, you can use other strategies in addition to guest posting. It all comes to how much time you are prepared to invest ad how hard you are prepared to work.